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Previous 2.0

Previous 2.0

Previous 2.0

The future is digital

The future is digital

The future is digital

PREVIOUS IS A VIDEO EDITING AGENCY BASED IN BELGRADE, SERBIA THAT OFFERS HIGH-QUALITY VIDEO PRODUCTION AND POST-PRODUCTION SERVICES TO CLIENTS WORLDWIDE. THEIR TEAM OF EXPERIENCED EDITORS AND FILMMAKERS SPECIALIZES IN CREATING ENGAGING, VISUALLY STUNNING CONTENT FOR A VARIETY OF INDUSTRIES, INCLUDING ENTERTAINMENT, ADVERTISING, AND CORPORATE COMMUNICATIONS.

PREVIOUS IS A VIDEO EDITING AGENCY BASED IN BELGRADE, SERBIA THAT OFFERS HIGH-QUALITY VIDEO PRODUCTION AND POST-PRODUCTION SERVICES TO CLIENTS WORLDWIDE. THEIR TEAM OF EXPERIENCED EDITORS AND FILMMAKERS SPECIALIZES IN CREATING ENGAGING, VISUALLY STUNNING CONTENT FOR A VARIETY OF INDUSTRIES, INCLUDING ENTERTAINMENT, ADVERTISING, AND CORPORATE COMMUNICATIONS.

PREVIOUS IS A VIDEO EDITING AGENCY BASED IN BELGRADE, SERBIA THAT OFFERS HIGH-QUALITY VIDEO PRODUCTION AND POST-PRODUCTION SERVICES TO CLIENTS WORLDWIDE. THEIR TEAM OF EXPERIENCED EDITORS AND FILMMAKERS SPECIALIZES IN CREATING ENGAGING, VISUALLY STUNNING CONTENT FOR A VARIETY OF INDUSTRIES, INCLUDING ENTERTAINMENT, ADVERTISING, AND CORPORATE COMMUNICATIONS.

branding

2023

Research and Analysis

PREVIOUS USES THE LATEST TECHNOLOGY AND SOFTWARE TO ENSURE THAT THEIR CLIENTS RECEIVE THE BEST POSSIBLE RESULTS, AND THEY PRIDE THEMSELVES ON THEIR ATTENTION TO DETAIL AND COMMITMENT TO CUSTOMER SATISFACTION. THE AGENCY HAS A STRONG REPUTATION FOR DELIVERING PROJECTS ON TIME AND WITHIN BUDGET, AND THEY WORK CLOSELY WITH CLIENTS TO ENSURE THAT THEIR VISION IS BROUGHT TO LIFE.

Keywords workshop

KEYWORDS WORKSHOP IS MOST FUN PART OF A BRANDING WORKSHOP, WHICH IS A VALUABLE INVESTMENT FOR ANY BRAND AS IT ALLOWS THE COMPANY TO DEFINE ITS IDENTITY, SET ITSELF APART FROM ITS COMPETITORS, AND CONNECT WITH ITS TARGET AUDIENCE. AFTER WE CREATE A CLEAR AND COMPELLING BRAND STORY, PREVIOUS WILL BE ABLE TO POSITION ITSELF FOR LONG-TERM SUCCESS.


THE RESULT:

  • QUALITY

  • SATISFACTION 

  • MODERN 

  • PRODUCTION

  • HARD-WORK

Target persona

HAVING ESTABLISHED THE CORE VALUES, BRAND KEYWORDS, AND OPERATING AREAS AND SERVICES OF THE PREVIOUS BRAND, WE CONDUCTED RESEARCH TO IDENTIFY AND DEFINE THE IDEAL CLIENT IN ORDER TO GAIN A DEEPER UNDERSTANDING OF THEIR NEEDS, WANTS, AND BEHAVIORS.


IN CONCLUSION, A WELL FACILITATED TARGET PERSONA WORKSHOP IS IMPORTANT FOR ENTIRE BRAND STRATEGY PROCESS BECAUSE IT PROVIDES A FOUNDATION FOR CREATING A TARGETED, EFFECTIVE, AND CONSISTENT BRAND THAT CONNECTS WITH ITS IDEAL CUSTOMER AND ACHIEVES ITS BUSINESS.


THE RESULT:

  • MARKETING MANAGER

  • 40 YEAR OLD, MALE

  • USA 

  • 100K

Digital implementation

WITH ALL THE PIECES FALLING INTO THEIR DESIGNATED SPOTS, WE SEAMLESSLY TRANSITIONED TO THE WEBSITE DESIGN PHASE, ALIGNING IT WITH THE ESTABLISHED BRAND IDENTITY AND VISUAL GUIDELINES. THIS HOLISTIC APPROACH PROVED INSTRUMENTAL, TRANSFORMING THE ENTIRE PROJECT INTO A SHINING EXAMPLE OF A FULL-CIRCLE ENDEAVOR. FROM STRATEGIC PLANNING AND MARKETING TO CRAFTING A DISTINCTIVE BRAND IDENTITY AND EXECUTING PRECISE DIGITAL DESIGN, EVERY FACET CONTRIBUTED TO THE PROJECT'S COMPREHENSIVE SUCCESS.

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UX/UI

IDJ Digital

UX/UI

IDJ Digital

UX/UI

Human-Centric

UX/UI

Human-Centric

branding

ARCH Visuals

branding

ARCH Visuals